Companies I have worked with include Absolut, Arup, Mercedes, TH_NK, ABInBev, EY, AnalogFolk, Nestle, Fox Sports, Host, Heineken, Woolworths, Metcash, Healthscope, Cryosite, Cancer Council, Scentre Group, Commonwealth Bank, Decisive, Audit Cover, M&C Saatchi, MediaMonks, Insurtech Australia, OpenLIVE, Pancentric, Thomas Miller, Utiliti, NSW Government, AGL, Adobe, Blackhawk, Department of the Prime Minister & Cabinet, Studio Magazines.
“If I had asked people what they wanted, they would have said faster horses.”
This quote has had significant impact on how I approach life. There are some things that are not yet measured, and pushing the boundaries of these things relies on intuition. In design and in life, I let the data guide me as far as it can - the rest is intuition.