Interactive WebGL video experience with webcam enabled eye-tracking to count the number of times the viewer blinked.
The immediate challenge was coming up with a concept that would live up to and exceed the expectations of rev heads. The challenges facing the team after that were actually delivering the experience in a way that would transcend context.
This thing had to run on any modern device, whether it be mobile or desktop, had an element of eye tracking, light control, and was sprinkled with some extremely high quality imagery. Note: When building an experience for a supercar, speed is a big consideration.
An interactive video experience with webcam enabled eye tracking to count the number of times the viewer blinked. Note: results may vary.
For a peek into the experience, the video can be found here:
Designing the User Experience for all devices, UAT, on-going strategy, and optimisations.
We were fortunate enough to generate a great list of accolades for this campaign: