FlashFX Foreign Exchange on the Blockchain

A complete redesign for a foreign exchange platform built on the Ripple blockchain.

FlashFX was born out of a desire to make foreign exchange better for everyday customers and businesses'​ alike – to offer them not only a more transparent and superior experience, but also a way to save money every step of the way.

FlashFX is an Australian owned and operated online foreign currency transfer platform founded by two ex-bankers, Nicolas Steiger and Michael O'Sullivan. Both were frustrated by the Aussie banks monopoly on the international money transfer market, the long time delays to receive money, and the high hidden fees charged to the customer.So FlashFX was born.

Built on the blockchain, FlashFX provides an innovative service that brings the business of international payments into the twenty-first century.FlashFX gives the customer a faster and easier-to-use way to move money overseas that is both more transparent and cost efficient than the banks.

Business need

I was engaged by FlashFX to help bring consistency across their branding, website, and web app, and streamline how people send their money overseas.

Roles

I assembled and managed an amazing team to bring this to project to life:

  • Matteo Grand: Research, experience design, team construction and project management, client management.
  • Drew Kilpatrick: Website interface design.
  • Anton Sugianto: Web App interface design.

Successes

  • Unified branding across all touch points
  • Identified and fixed broken, cluttered, and redundant User flows
  • Created beautiful interface designs for both website and web app.