Learn how to build greater empathy for your customers and design products and services they'll love and trust.

You'll receive 9 emails across 9 work days, each containing 1 value lesson and an exercise to get you hands-on straight away.

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Lesson plan

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Lesson 1

Understanding your customers and their problems

Lesson 2

Your customers have a Job To Be Done

Lesson 3

Using customer feedback to unearth customer problems

Lesson 4

Speaking to customers to unearth customer problems

Lesson 5

Analysing data to unearth customer problems

Lesson 6

Workshops to unearth customer problems

Lesson 7

Developing personas to inform your work

Lesson 8

Mapping your customer's journey

Lesson 9

Knowing where to start

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