Sharing is caring, so every now and then I create little learning series to help you sharpen your strategic toolkit.

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I am fascinated by and are constantly researching how customers behave and what drives them to make decisions. Often, people act in contradictory ways to what we’d expect, suggesting they are driven by problems we aren’t familiar with (yet).

This education series will empower you with the tools you need to build greater empathy for your customers and design products and services that solve their problems.

If you have any feedback on this course, please drop me a line!

Lesson plan

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Lesson 1

Understanding your customers and their problems

Lesson 2

Your customers have a Job To Be Done

Lesson 3

Using customer feedback to unearth customer problems

Lesson 4

Speaking to customers to unearth customer problems

Lesson 5

Analysing data to unearth customer problems

Lesson 6

Workshops to unearth customer problems

Lesson 7

Developing personas to inform your work

Lesson 8

Mapping your customer's journey

Lesson 9

Knowing where to start

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